GM names Joel Ewanick as vice president of U.S. marketing, replaces Docherty

May 5, 2010 Omar Rana Joel Ewanick, Susan Docherty

General Motors announced today that Joel Ewanick will replace Susan Docherty as vice president, U.S. Marketing, effective May 24. Ewanick, 49, will report to Mark Reuss, president, GM North America.

“Joel is highly regarded in industry and marketing circles and his track record speaks for itself,” said Reuss. “We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time.”

Ewanick will have the responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.

Ewanick was most recently vice president of marketing, chief marketing officer for Nissan North America. Before joining Nissan, he was vice president of marketing for Hyundai Motor America.

GM said that Docherty’s new position will be announced soon.

– By: Omar Rana