Honda can’t keep up with orders for light trucks, inventory decreasing

2010 Honda Accord Crosstour

Honda has been seeing a strong demand for its light trucks including the CR-V, Odyssey, Pilot, and Ridgeline.

“That seems to be growing for us and the industry. Demand seems to be stronger than the car side.” said Honda’s Executive VP John Mendel. Honda and Acura combined, posted a 33% gain in April when compared to April of 2009 in U.S. truck sales.

Total U.S. light-truck sales rose 24% in April, compared to 20% for all U.S. vehicles. Inventories have also been going down for both Honda and the industry as a whole. Having averaged a 47-day truck inventory as of March 1, Honda’s inventory has fallen to just 42-days as of April 1.

Despite Toyota’s incentive crazed ways as of late, Mendel said that Honda has a reputation for using minimal incentives, and that will continue. Don’t expect to see any 0 percent or cash back offers from Honda anytime soon.

2010 Honda Accord Crosstour:

2010 Honda Accord Crosstour EX-L 2010 Honda Accord Crosstour EX-L 2010 Honda Accord Crosstour EX-L 2010 Honda Accord Crosstour EX-L

– By: Stephen Calogera

Source: Automotive News (Subscription Required)