It seems like round two of the Fiesta Movement has paid off for FoMoCo. The automaker announced that the Fiesta Movement has now generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions.
“The second Fiesta Movement mission will facilitate some exciting opportunities for local bands who will help us bring Fiesta to life in their markets,” said Connie Fontaine, Ford Brand Content and Alliances manager. “The agent teams, bands and followers are going to have a great time promoting and attending the concerts!”
The movement has led to more than 125,000 people that have already expressed an interest in the 2011 Ford Fiesta.
Refresher: The 2011 Ford Fiesta is powered by a 1.6L DOHC 4-cylinder engine making 119-hp with a peak torque of 109 lb-ft. It is estimated to deliver best-in-class highway fuel economy of 40 mpg. Pricing for the 2011 Ford Fiesta starts at $13,320.
2011 Ford Fiesta:
– By: Kap Shah