Report: Chevrolet’s new slogan will be “Excellence for All”


According to a report by The Wall Street Journal, General Motors is set to launch a new advertising campaign for Chevrolet with a new slogan – “Excellence for All.”

For its trucks and SUVs GM is still undecided on what the slogan will be but is leaning towards something like “Most dependable, longest lasting,”

General Motors said last week that it is cutting ties with long-time ad agency Campbell-Ewald, a Detroit-based ad agency that has worked for the automaker since 1919. The Detroit automaker has now hired Publicis Worldwide, a Paris-based agency, to take care of Chevrolet’s marketing.

– By: Omar Rana

Source: WSJ (via Inside Line)