Thumbs Up! GM rebadges LaCrosse as Daewoo Alpheon in South Korea

2011 Daewoo Alpheon at the 2010 Busan Motor Show

Besides introducing Chevrolet to the South Korean market with the 2010 Camaro, GM introduced a new sedan called Alpheon – a mid-size sedan that is basically a rebadged 2010 Buick LaCrosse.

“With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea,” said GM Daewoo President and CEO Mike Arcamone. “I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea.”

Power for the Daewoo Alpheon comes from a 3.0L V6 engine mated a 6-speed automatic. Sales will start at the second half of 2010.

Check out the high-res gallery after the jump – just make sure you put your thumbs up when you do (you’ll see what we mean).

2011 Daewoo Alpheon:

Press Release:

GM Daewoo”s All-New Luxury Sedan Debuts at 2010 Busan International Motor Show

Alpheon is GM Daewoo”s entry into the upper-midsize segment

Busan, Korea ““ GM Daewoo Auto & Technology (GM Daewoo) unveiled its much-anticipated luxury sedan, the Alpheon, at the 2010 Busan International Motor Show today.

Alpheon – Stylish Luxury Sedan

The Alpheon is based on the same GM global architecture as the Buick LaCrosse, one of the three finalists for 2010 North American Car of the Year.

GM designers and engineers from Asia, Europe and North America targeted the luxury sedan as a global product that would meet the highest quality and performance standards in the most sophisticated markets.

At first glance, the Alpheon”s sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan (2,837-mm wheelbase and 4,995mm body length).

With a unique emblem on its front “waterfall” grille, the Alpheon becomes a stand-alone luxury product brand in GM Daewoo”s product portfolio.

The innovative design philosophy continues in the Alpheon”s interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression. The refined look is an integrated center stack design that incorporates ice-blue light-emitting diode (LED) ambient lighting along with premium infotainment features. Adding to the use of soft-touch materials and low-gloss trim panels rather than traditional wood applications is indicative of exceptional and luxurious craftsmanship.

Powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission, the Alpheon will ensure responsive performance when it is launched in the second half of this year in Korea.

– By: Omar Rana