Chrysler will go hard after police fleet market with new Dodge Charger

Chrysler Group LLC is ready take a bigger piece of the police fleet market with the next-generation Dodge Charger that will arrive in November 2010.

“We will go after that market hard,” Peter Grady, Chrysler’s head of network development and fleet said.

The announcement comes after General Motors and Ford have unveiled their attractive police interceptor replacements. Both, the Taurus based 2012 Ford Police Interceptor and the 2011 Chevrolet Caprice Police Patrol Vehicle, will hit markets in the later part of next year.

Ford is also planning a Ford Explorer based Police Interceptor as a second police interceptor in its lineup.

Ford has had a pretty strong hold on the police fleet market with the Crown Victoria Police Interceptor taking more than 70 percent of the U.S. market each year. Chrysler’s Dodge Charger accounts for 18 percent of sales to police departments, an increase from 14 percent in 2007.

– By: Kap Shah

Source: Detroit News