BMW's massive 5-Series billboard over Audi of Hong Kong dealership

BMW and Audi are two luxury automakers that have always enjoyed taking shots at each other in their advertisements. In its latest offensive, BMW put up a huge billboard directly above the Audi of Hong Kong dealership. The automaker put up a massive advertisement for the new 5-Series titled “Who knew efficiency could be so beautiful.”

The ad almost completely displaces the Audi dealership from view.

We’re looking forward to Audi’s comeback – once they figure out who allowed BMW to throw this massive artwork on their dealership.

Previous BMW/Audi ad wars include:

• Videos: Audi”s “˜Friendly Competition” and “˜Spell” ads take a shot at competitors.
• Video: BMW teaches Audi efficiency and dynamics in latest Joy commercial.
• Video: BMW”s Jump for Joy Part 2 commercial takes a shot at Audi.

BMW’s massive 5-Series billboard over Audi of Hong Kong dealership:

- By: Omar Rana

Source: Chris Junker Flickr (via Jalopnik, WCF)