Many Mercury dealers have been living in fear of the brand being shut down since they haven’t received a new model in five years. It is now reported that Ford will bring back the Tracer name on a new compact that will be added to the Mercury brand at the end of 2011, giving it a shot at the growing small-car segment.
Dealers said that Ford executives told them last month at the National Automobile Dealers Association Convention that they are committed to producing a new Mercury by the end of 2011. We’re guessing that model will be based on FoMoCo’s C-segment platform.
While Ford hasn’t confirmed the name for the car, Michael Stanford, owner of Varsity Lincoln Mercury in Novi, said that Ford executives have told dealers that the car will be named Tracer.
Ford sold a total of 576,190 Tracers during the model’s lifetime. It was based off of the popular Ford Escort.
– By: Kap Shah
Source: Free Press