You probably hate the hassle involved when shopping for a new car and going from dealer to dealer. Well, General Motors plans on changing all that with its new “Test Drive Studio” program, which will offer shoppers the chance to test-drive Chevrolet vehicles against those of its largest rivals.
According to Steve Tihanyi, GM’s general director of marketing services, GM will offer new car shoppers the chance to test-drive the Equinox, Traverse and Malibu along with competing vehicles from Toyota, FoMoCo and Honda.
“You come in and drive any of these competitive products at your leisure,” Tihanyi told Reuters. “You don’t have to go running around town to go to a bunch of dealerships. It fits perfectly with ‘May the best car win,'”
GM is now leasing space in free-standing, high-traffic retail locations and plans to get the program up and running by mid-spring.
– By: Omar Rana