Ford announced today that its SYNC voice-controlled communications and infotainment system has now been installed in more than 2 million Ford, Lincoln and Mercury vehicles.
“The success of SYNC proves that customers want to be connected,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “The speed with which we”ve hit the 2 million mark, the premium SYNC adds at auction, and the improvements in purchase consideration show that it is a true differentiator for us, adding real value for the customer.”
SYNC, developed in collaboration with Microsoft, hit the 2 million mark just 10 months after Ford delivered its 1-millionth SYNC vehicle, a 2010 Ford Fusion Hybrid, to Microsoft CEO Steve Ballmer.
Ford also pointed out that when you’re ready to sell your Ford to someone else, you can enjoy some premium with a SYNC equipped vehicle. For example, Ford data analysis shows that SYNC-equipped models of the 2008 Focus are worth more than those without SYNC. After one year in service, the SYNC-equipped models sell for a $240 premium on average. With another year in service added, the SYNC premium is still a significant $200.
Also after receiving a SYNC demo, 80 percent of potential customers report it improves their opinion of Ford and 70 percent are more likely to consider purchase. Among Ford customers who have SYNC on their vehicles, 87 percent are satisfied with how the system works, and 88 percent would recommend the purchase of a vehicle with SYNC to others.
– By: Kap Shah