Ram truck brand CEO Fred Diaz says that Chrysler’s sales are up 51 percent this month from February. However, he said that Ram sales through Tuesday are trending about 10 percent below March of 2009, when the Auburn Hills automaker spent thousands per vehicle on rebates and other incentives.
Diaz said that incentives of up to $8,000 last year cheapened the brands and probably helped push Chrysler into bankruptcy.
He said that those days are over and Chrysler is focusing on rebuilding its image and credibility.
– By: Stephen Calogera
Source: Free Press