80% of BMW 1-Series owners think they are driving a front-wheel-drive car

March 23, 2010October 29, 2011 Omar Rana BMW 1-Series, Compact Cars

It’s a bit mind-boggling to us how someone can buy a car and not know whether or not its front-wheel-drive or rear-wheel-drive. Well, according to BMW, 80 percent of BMW 1-Series owners believe that they are driving a front-wheel-drive car.

Yes, we are not kidding and that means only 20 percent of BMW 1-Series owners actually know what their car is worth.

BMW CEO Norbert Reithofer shared the statistic during a call with analysts following the release of the company’s 2009 financial results last week.

Either way, we’re guessing BMW’s recent announcement of offering entry-level front-wheel-drive vehicles shouldn’t cause too much of a dilemma amongst some of its customers – enthusiasts on the other hand may be a bit annoyed.

– By: Kap Shah

Source: Automotive News (Subscription Required)

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