Ford is getting ready to compete with high-performance compact fuel-sippers like the Volkswagen GTI, Mini Cooper S, MazdaSpeed3 and the Civic Si on a global scale. FoMoCo’s new Global Performance Vehicles department is bringing together Ford’s finest high-performance engineers from Europe and the U.S. to work on faster versions of the new 2012 Focus and 2011 Fiesta.
“If you can capture enthusiastic young drivers, they become loyal buyers for years to come,” said Mitch McCullough, editor of New Car Test Drive and a longtime contributor to Sport Compact Car. “The young performance driver is frequently the neighborhood expert. Friends ask their advice before buying a car. If a company builds a quality, reliable, affordable, performance car, good word of mouth can affect sales of their other models.”
Many enthusiasts have long criticized Ford for not paying enough attention to its American SVT performance group but the new organization should change all that.
Ford has already confirmed that the global 2012 global Ford Focus will get a version of the 4-cylinder Ford EcoBoost engine. A high-performance Ford Fiesta, most likely powered by a 4-cylinder EcoBoost as well, has also been recently spotted driving around Dearbon.
Stay tuned and stay excited.
2011 Ford Fiesta:
2012 Ford Focus:
– By: Kap Shah