At the 2010 Geneva Motor Show, Tesla and TAG Heuer unveiled a special-edition Tesla Roadster to celebrate their new partnership. The first fruit of the partnership will be the Odyssey of Pioneers, a tour of 15 visits on three continents – a 37,000 kilometer (22,990 miles) journey that will start in Basel. The first stop in their round-the-world tour will be in Zurich on Saturday.
Tesla CEO Elon Musk and TAG Heuer President and CEO Jean-Christophe Babin kicked off the “Odyssey of Pioneers” on March 18 at a star-studded event in Baselworld for TAG Heuer”s 150th anniversary.
The tour will conclude in Paris in October at another celebration with a bunch of celebrities on hand.
Like all Tesla cars, the TAG Heuer Tesla Roadster will recharge throughout the Odyssey using existing infrastructure.
TAG Heuer Tesla Roadster:
– By: Omar Rana