Almost an year ago, Fiat SpA CEO Sergio Marchionne gave Barbie a pink Fiat 500 for her 50th birthday, making Ken very jealous. This year, Marchionne is at it again and is launching a 500C Pink. Even more limited than the Fiat 500 Pink hatchback, the Fiat 500C Pink will see a limited production run of just 300 units.
“We reacted to customers’ requests earlier this year when we gave them the 500 Pink, and I believe we will find a new group of fans with the 500C version of this limited edition car,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland. “With all the benefits of the convertible roof this summer, coupled with the style and personality of the Pink range, I think it will be one of this year’s must-have car purchases.”
Based on the 1.2 Pop specification, the Fiat 500C Pink comes standard with a special pink exterior color, 16-inch alloy wheels, chrome trim, side rubbing strip with 500 badge, body colored door mirrors, leather steering wheel, leather gear knob, special carpet mats, special pink key cover, split folding rear seat, Blue&Me infotainment system.
We don’t think Fiat will ever offer the 500 Pink in the U.S., and somehow, we’re not that upset about it.
Hit the jump for the press release to learn more.
Fiat 500C Pink:
LIMITED EDITION 500C PINK GOES TOPLESS FOR SUMMER
When Fiat launched the striking new 500 Pink in January, the big question was: could it ever top that? And the answer is yes – with the convertible 500C Pink.
Even more limited than the hatchback version – just 300 examples will be available in the UK compared with 500 of the hatchbacks – the 500C Pink adds a stylish new twist to the chic supermini.
One of several exciting limited edition Fiat 500 models planned for 2010, the 500C Pink will appeal mainly to people wishing to stand out from the crowd – while enjoying fresh air motoring.
With an on the road price of £13,500 – the 500C Pink costs just £1,200 more than a regular 1.2 Pop convertible, yet includes £1,870 worth of extra equipment.
For more details on the Fiat 500 Pink or to place an order, customers should visit: www.fiat.co.uk/pink.
– By: Kap Shah