Don Esmond, senior vice president of Toyota U.S. sales says that Toyota may extend its aggressive March incentives to stay competitive. The company’s March incentives sent its U.S. sales sharply higher when compared to February.
Esmond said that Toyota’s U.S. sales jumped 40 percent in the first 10 days of March compared to the same period an year-earlier. The automaker is currently offering 0 percent financing coupled with other incentives.
Esmond said that Toyota is going evaluate March sales results and reaction from customers and dealers before extending the discounts.
“We’ll continue to keep the dealers competitive in the marketplace,” Esmond said in an interview with Reuters. “I think we will have to take a look at results and reevaluate, but the promise I made to dealers was that we will continue to make them competitive.
– By: Stephen Calogera