Esmond: Toyota planning on extending incentives beyond March

Posted: Mar 12, 2010
 Email 1 Comment

Don Esmond, senior vice president of Toyota U.S. sales says that Toyota may extend its aggressive March incentives to stay competitive. The company’s March incentives sent its U.S. sales sharply higher when compared to February.

Esmond said that Toyota’s U.S. sales jumped 40 percent in the first 10 days of March compared to the same period an year-earlier. The automaker is currently offering 0 percent financing coupled with other incentives.

Esmond said that Toyota is going evaluate March sales results and reaction from customers and dealers before extending the discounts.

“We’ll continue to keep the dealers competitive in the marketplace,” Esmond said in an interview with Reuters. “I think we will have to take a look at results and reevaluate, but the promise I made to dealers was that we will continue to make them competitive.

Click here to see more details on Toyota’s March Incentives.

- By: Stephen Calogera

Source: Reuters


Share |  Email  Print |




Subscribe & Connect

Connect with us on any of our social profiles below.

Subscribe to our e-mail newsletter to receive updates.

  • wwide4082

    Toyota and others knew they were having issues and attempted to hide it. All Car Companies should have came forward with a full disclosures of what car were dangerous. Instead of waiting for a huge media blitz and tons of public pressure. I never seen so many car companies GM – NISSAN – TOYOTA – HYUNDAI having recalls all at the same time. I had no idea my car was affected until I looked on http://www.carpedalrecall.com and found I had a bad Anti Lock control unit on my 2008 Pontiac G8 , my co workers Ford Truck had a recall also. So be careful