http://www.egmcartech.com/2010/03/10/toyota-expands-tundra-recall-to-entire-u-s/?utm_source=rss&utm_medium=rss&utm_campaign=toyota-expands-tundra-recall-to-entire-u-s Auto News, Car Reviews, Live Auto Show Coverage Mon, 13 Feb 2012 12:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.egmcartech.com/2010/03/10/toyota-expands-tundra-recall-to-entire-u-s/comment-page-1/#comment-625101 Titanosaurus Wed, 10 Mar 2010 23:34:30 +0000 http://www.egmcartech.com/?p=52757#comment-625101 I am really starting to feel bad for Toyota .... I am really starting to feel bad for Toyota ….

]]> http://www.egmcartech.com/2010/03/10/toyota-expands-tundra-recall-to-entire-u-s/comment-page-1/#comment-625097 Lisa Merriam Wed, 10 Mar 2010 21:09:55 +0000 http://www.egmcartech.com/?p=52757#comment-625097 Toyota seems to imply this is NOT a recall—their press is calling it a “heads up” on a “special service campaign”. When corporations use slippery doublespeak, particularly corporations with trust trouble, they double down on the damage they do to their reputation. Trying to paint this newest recall as a "special service" shows that Toyota is more interested in spinning the truth than actually being truthful. The brand is bound to suffer.<br /><br /> Toyota seems to imply this is NOT a recall—their press is calling it a “heads up” on a “special service campaign”. When corporations use slippery doublespeak, particularly corporations with trust trouble, they double down on the damage they do to their reputation. Trying to paint this newest recall as a “special service” shows that Toyota is more interested in spinning the truth than actually being truthful. The brand is bound to suffer.

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