Want your Aston Martin Rapide as a shooting brake or as a convertible? Well, if you have the money and the imagination, you can probably get one in a couple of years. Speaking to AutoExpress at the 2010 Geneva Motor Show, Aston Martin design director Marek Reichman said that he wants to set a new standard for personalization of Aston vehicles.
He said that he is working on creating a team of engineers and designers that could build virtually any model a customer can dream of, as long as it goes with Aston Martin’s philosophy.
“There is much more choice in the world,” Reichman said, “so our cars need to be much more personal. For example, each Rapide requires 200 man hours of work to create. We have a total of 11 stitching options for the interior ““ and drivers can choose from a huge color palette.”
Reichman also said that to make sure the process runs smoothly, there are very few machines involved in the production of the vehicle.
“With the One-77 we have taken this philosophy a step further. It is a car built around a stationary chassis, not while it moves along a production line. This means that if we need to, we can swap shapes, interiors, engines or wheels without destroying the production process. It offers us infinite possibilities.”
– By: Kap Shah