We’ve heard it before and today we hear it again. BMW is planning to introduce a new front-wheel-drive entry-level model that will be positioned under the existing 1-Series. BMW’s chairman Norbert Reithofer told UK’s AutoCar that the new model is being developed as a move to increase parts sharing between the BMW and Mini brands.
He said that internal studies show that even during downturn in the world’s economy, there is a continued demand for premium vehicles in the small segment. He said that BMW is working on a rival to the new Audi A1 and the upcoming Smart ForFour.
“We will be extending the BMW and Mini brands into the small car segment with new models and variants,” said Reithofer.
The model will be separate from BMW’s upcoming MegaCity vehicle.
The next-generation Mini Cooper is due out in 2014, however, the new small BMW could show up as early as 2013.
– By: Omar Rana