Video: BMW teaches Audi efficiency and dynamics in latest Joy commercial

BMW continues its new Joy campaign with this latest commercial where a middle-school student teaches the class about how there is not contradiction between efficiency and dynamics.

BMW even threw in a little shot at Audi with a kid in the classroom wearing an Audi hat listening attentively as the BMW kid explains how efficiency and dynamics can coexist. Guess it’s BMW comeback for the recent Audi commercials shown during the 2010 Winter Olympics where Audi took continuous shots at the brand.

Click through for the video.

– By: Kap Shah