After taking over the Super Bowl as the primary automotive advertiser, Hyundai will now head to the Academy Awards as the event’s exclusive automotive sponsor for the second straight year. Millions of Americans will tune in to watch stars on Oscar night March 7 and will get to see 8 commercials by Hyundai, one during the red carpet walk and seven other throughout the show.
Hyundai says that the estimated cost for each 30-second spot is about $2.5 million to $2.8 million.
“For the whole evening, it will be about the same cost as for the Super Bowl,” said Joel Ewanick, marketing vice president at Hyundai Motor America. “We”re very excited. Our Web traffic since Super Bowl is higher than it was during cash-for-clunkers which went for 40 to 50 days.”
Hyundai was one of the only three brands to post a U.S. sales increase in 2009 while the whole market was down 21 percent. January 2010 sales were up 24 percent over January 2009.
– By: Omar Rana
Source: Automotive News (Subscription Required)