It’s one of the most popular automotive brand tag lines ever created – we’re talking about BMW’s “Ultimate Driving Machine” slogan. Nonetheless, times are tough and BMW’s “go fast, go hard” tag line is taking a vacation. Starting today, BMW’s latest ad campaigns will features its “Story of Joy” tag lines. “All of our efforts [...]
Lamborghini today celebrated a historic event with the 4,000th Murcielago rolling off the assembly line. Earlier today, a Murcielago LP 670-4 SuperVeloce left Lamborghini’s factory in Sant’Agata Bolognese, destined for a Chinese buyer. “The enthusiasm our products incite makes us proud and confirms that the company’s product strategy and model range are a winning combination, producing [...]
Speaking to Reuters, General Motors’ Vice Chairman Bob Lutz said that the company’s new models are helping the automaker gain U.S. market share regardless of Toyota’s recall problems. Lutz said that GM expects its U.S. market share to be “definitely higher” than the 19.9 percent it achieved in 2009. “If the competitor’s weakness at some [...]
It seems like golfers are still in high-demand to be an ambassador for automakers. In another high-profile car and golf player hookups since Tiger Woods represented Buick, Kia announced today that golfer Michelle Wie, 20, will be the brand’s official ambassador and spokeswoman. “It is imperative to continue raising Kia brand awareness with high-profile strategic [...]
By now, we’ve lost count of how many vehicles Toyota has recalled (it’s somewhere north of 8.1 million vehicles). According to a Toyota spokesman, the Japanese automaker is also voluntarily recalling approximately 8,000 four-wheel-drive Tacoma pickups to fix a problem in the front propeller shaft. Toyota says that a crack can develop in the rear [...]
Hyundai today revealed a rendering of its upcoming i-flow concept that will debut at the 2010 Geneva Motor Show next month. Hyundai says that the new concept sedan “previews the look of its new D-segment contender.” “Styled at the company’s European design headquarters in Rüsselsheim, Germany, i-flow is expected to attract much attention, thanks to [...]
As G.M.”s executive salaries are under review as part of the whereby the government invested billions in the ailing company in June, Vice Chairman Bob Lutz – who also serves as the company”s VP of marketing – says that G.M.”s execs are extremely under-compensated, given the nature of their jobs and the market in which [...]
J.D. Power & Associates predict a 1 million unit rise in the auto industry this year courtesy of loosening consumer credit and a gradual return by manufacturers to leasing. The U.S. retail forecast for this year is 9.6 million units, up from 8.6 million last year. Credit is the key determining factor, as unemployment still [...]
It seems that BMW is so obsessed with EfficientDynamics that it will apply its fuel-saving technologies across its lineup – even at the very highest level of performance. Starting spring 2010, the 2011 BMW M3 will ship standard with Auto Start / Stop function. The feature will help reduce the average fuel consumption and CO2 [...]
The EIB today approved a loan to Saab for €400 million ($545 million USD), Spyker said today. “The EIB has confirmed the authorisation to conclude the EUR 400 million loan to SAAB Automobile AB in accordance with the terms and conditions approved by the Board of Directors on 21 October 2009 and to conclude the [...]
