Hyundai spending big to launch Sonata, promises fascinating experiment with Equus
Hyundai stands extremely confident in their all-new 2011 Sonata, but still feels that it could use some support in the U.S. market, and so it is implementing its most expensive launch program ever. $160 million is being spent to launch the vehicle, which is just reaching dealers now. Compared to the next most expensive campaigns, [...]
