Small Land Rover SUV based on LRX to go on sale in 2011

Whatever happened to the funky looking Land LRX Concept? According to Land Rover, the SUV is scheduled to go on sale in the third quarter of 2011 after making its debut in June at the 2010 Paris Motor Show, the company told dealers at a breakfast meeting earlier this morning.

The production LRX (an official name for the production model has not been released) will make its stateside debut at the 2010 LA Auto Show in December, said Michael Levitan, chairman of the Land Rover Business Operations Council and COO of Long Island Automotive Group in New York.

Levitan said that dealers were not given any technical or pricing details on the new SUV.¬†“It is hard to say what customers it will appeal to because we don’t have the pricing,” he said. “Any new product will drive people into the Land Rover centers.”

Land Rover executives also told dealers that it will spend 35 percent more on marketing in 2010 when compared with 2009.

– By: Kap Shah

Source: Automotive News (Subscription Required)