Toyota beefs up social media presence to communicate recall crisis to customers

In order to communicate with customers on a large scale about its recall crisis, Toyota has beefed up its presence on social media sites, including the popular Digg Dialogg interview that was held last week with Toyota Motor Sales USA President Jim Lentz.

Toyota requested the interview, a half-hour live Webcast on that drew more than 870,000 viewers in the first 48 hours of its airing. A moderator asked Lentz 10 questions from a list that had been submitted and then voted on by the Digg community.

“It was an opportunity to establish a conversation with our customers,” said Doug Frisbie, Toyota’s national social media and marketing integration manager.

Toyota has also put together a social media response group in Los Angeles to monitor chat rooms, blogs and other sites to ensure that it knows what’s being said about the company.

You can watch the Jim Lentz Digg Dialogg interview in the video after the jump.

– By: Kap Shah

Source: Automotive News (Subscription Required)