In order to communicate with customers on a large scale about its recall crisis, Toyota has beefed up its presence on social media sites, including the popular Digg Dialogg interview that was held last week with Toyota Motor Sales USA President Jim Lentz.

Toyota requested the interview, a half-hour live Webcast on that drew more than 870,000 viewers in the first 48 hours of its airing. A moderator asked Lentz 10 questions from a list that had been submitted and then voted on by the Digg community.

“It was an opportunity to establish a conversation with our customers,” said Doug Frisbie, Toyota’s national social media and marketing integration manager.

Toyota has also put together a social media response group in Los Angeles to monitor chat rooms, blogs and other sites to ensure that it knows what’s being said about the company.

You can watch the Jim Lentz Digg Dialogg interview in the video after the jump.

– By: Kap Shah

Source: Automotive News (Subscription Required)

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  • Toyota & Honda dropped the ball on handling the recalls , they should have came forward with a full disclosure. Instead of waiting for a huge media blitz and tons of public pressure. But Toyota & Honda are not alone , I never seen so many car companies having recalls all at the same time. I had no idea my car which is not even a Toyota or Honda, was affected until I searched on and found I had a bad Anti Lock control unit on my 2008 Pontiac G8 , So be careful check daily, it seems more and more cars are being recalled .

  • Marcos

    So I own a Toyota Prius, 08. I have a DVR and have not seen their commercial. I am not a fan on Facebook, cause that's for my friends, not businesses. I'm not on Twitter. As far as I know, my car could or could not be a part of the recall.
    The only way to guarantee that consumers like me hear what their message is, is to send me a letter in the mail. I'll delete the email, skip over the commercials, and I am no “fan” of anything on facebook.
    With a letter to me, an existing owner, they can lay out everything they want to say, direct me where to go for additinal info, and ensure the right message is heard.
    So what are you waiting for toyota?