FoMoCo dealers say new small Mercury will be called ‘Tracer’

As reported yesterday, Mercury will get a small car in early 2011 based on FoMoCo”s global small car architecture that also underpins the 2012 Ford Focus.

As FoMoCo CEO Alan Mulally said at the 2010 Washington Auto Show, Mercury will be positioned with smaller vehicles that fill the void between mainstream Ford and Lincoln branded vehicles.

FoMoCO executives told dealers on Sunday the small Mercury is coming in 2011, the same year the Focus arrives. Two dealers who attended the meeting say the car will be called the Mercury Tracer.

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– By: Omar Rana

Source: Automotive News (Subscription Required)