At the 2010 Washington Auto Show, FoMoCo CEO Alan Mulally said that Mercury will be positioned with smaller vehicles that fill the void between mainstream Ford and Lincoln branded vehicles. According to Ford President of the Americas Mark Fields, FoMoCo is ready to launch a new small car for Mercury in early 2011.
The new small Mercury will be one of the 10 vehicles that will use FoMoCo’s global small car architecture that also underpins the 2012 Ford Focus.
Fields outlined the plans during a meeting with U.S. dealers at the annual National Automobile Dealers Association convention in Orlando, FLA.
“The trend towards more fuel-efficient vehicles is very important, the trend toward (small) cars in general is coming back. We are responding to that,” Fields told reporters after the meeting with dealers.
Mercury sales in the U.S. fell 23 percent to 92,299 units in 2009.
– By: Omar Rana