Ford will help dealers become greener, improve customer service

FoMoCo is helping its dealerships become greener… well, almost. For a fee, Ford will assess a dealership’s energy use and recommend how it can become more energy efficient, said Ken Czubay, Ford’s┬ávice president of U.S. sales and marketing.

Ford says that as a part of the Green Dealer Initiative, which is voluntary, dealers may have to spend $100,000 to $800,000 to make the recommended changes. Czubay said that dealers can make up the investment within three years.

At a meeting with dealers, FoMoCo also announced a┬áCustomer Service Committee of 18 dealers. The committee will study how dealers can improve customers’ experiences.

– By: Omar Rana

Source: Automotive News (Subscription Required)