Chick Flick: Ford Transit Connect featured in Valentine’s Day movie
If you haven’t been out of the house in a while and seen all the red colors, we thought it’d be kind of us to let you know that today is Valentine’s Day. Either way, if you’re significant other wants you to take them to a “chick flick” you may want to check out “Valentine’s Day,” which features an all-star cast and the Ford Transit Connect as a vehicle used to deliver flowers on one of the busiest days of the year.
“Florists throughout the U.S. are replacing larger cargo vans with the versatile Transit Connect, which offers better fuel economy, greater maneuverability and added height in the cargo area,” Ford said in a statement.
The film follows the intertwining storylines of a diverse group of Los Angelinos as they navigate their way through romance and heartbreak over the course of one Valentine”s Day. One of the main characters is a florist who uses the Transit Connect to deliver flowers on love”s most celebrated holiday.
“The delivery of flowers is one of the threads that ties all of the characters in the movie together,” said Brian Daly, senior vice president, Team Detroit, who is a member of Ford Global Brand Entertainment (FGBE). “This film is heavily character-driven, so this is one of the few opportunities for a vehicle in the film to be showcased.”
“We knew that the character of the florist was going to be a passionate entrepreneur, and since the Transit Connect is smaller than the typical cargo van, it conveys that “˜small business” message to the viewer,” said Daly. “We took it over to Warner Bros., and the production crew fell in love with it.”
– By: Kap Shah
