Kia picks Michelle Wie as brand ambassador

It seems like golfers are still in high-demand to be an ambassador for automakers. In another high-profile car and golf player hookups since Tiger Woods represented Buick, Kia announced today that golfer Michelle Wie, 20, will be the brand’s official ambassador and spokeswoman.

“It is imperative to continue raising Kia brand awareness with high-profile strategic partnerships that fit with our core values,” said Michael Sprague, Kia Motors America vice president of marketing. “Michelle and the youthful, exciting LPGA talent reflect our brand’s and our vehicles’ characteristics.”

The terms of Wie’s deal were not disclosed. She was ranked on Forbes magazine’s 2008 list of highest-paid female athletes, with $12 million in sponsorships.

– By: Omar Rana

Source: Inside Line