Unlike at the Detroit auto show, Nissan will in fact have a booth at this year”s Chicago auto show, mainly because it is geared towards consumers, as opposed to Detroit, which is geared towards the industry.
With increasing sales, Nissan saw an opportunity to address their third-largest metro market. With less than a dozen unveilings, very few top execs, and half the media presence of Detroit, Chicago is just not thought to be a crucial as Detroit. That being said however, there will be about 300 more vehicles on Chicago”s floor than on Detroit”s – about 1,000 in total.
“A show shouldn’t just be judged by the number of unveils and media,” said Dave Sloan, president of the Chicago Automobile Trade Association in response to the lack of media hoopla at Chicago. “It’s about getting consumers excited and selling cars.
– By: Stephen Calogera
Source: Detroit News