Question of the Day: What’s your favorite automotive brand tagline?

Posted: Feb 02, 2010
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After going through a recall of 2.3 million vehicles with a pedal problem that causes unintentional acceleration, Toyota may want to reconsider its “Moving Forward” tagline. Of course, if you’re a comedian then that tagline is your dream come true.

Either way, this morning we heard that Chevrolet ditched its “An American Revolution,” tagline, which was one our favorites – so that got us wondering what are some of the best automotive brand taglines out there.

Let us know which one is your favorite in the comments section below.

Here are some I know off the top of my head (feel free to add to the list).

Ford – Drive One.
GMC – We Are Professional Grade.
BMW – The Ultimate Driving Machine.
Audi – Vorsprung durch Technik (Truth in Engineering).
Saab – Born from Jets.
Volkswagen – Das Auto (The Car).
Honda – The Power of Dreams.
Toyota – Moving Forward.
Buick – The New Class of World Class.
Lincoln – Reach Higher.
Nissan – SHIFT_ the way you move.
Porsche – There is no substitute.

- By: Omar Rana


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  • Kenny

    I Honda's and Bmw's taglines.

  • Pat

    Audi hands down. the best tagline ever

  • annu621

    BMW – The Ultimate Driving Machine!

  • westy

    perhaps toyota could add “really fast” to the end of theirs :P

  • hakeam

    without thinking, BIG TOYOTA

  • Sebastian

    The Power of Dreams and Vorsprung durch Technik.
    Not sure if I only like the second one because it's in my native language..

  • Hemlock

    Cadillac – “Best of All, It's a Cadillac” (Late 1990's)

  • swiss

    omar, i'm curious, whats Mercedes and jaguar the other higher end vehicles

  • Anna Tarasova

    The older Mercedes tagline was “Like No Other” (I also saw “Unlike Any Other”), but was discontinued in the year 2006. I haven't seen a more recent one from them. The articles I've read have all simply claimed that it doesn't need one.

    In 2003, Jaguar unveiled the tagline “Born to Perform.” Other taglines (probably former ones) I stumbled upon are “Don't Dream it. Drive it!” and “Grace… space… pace.” I don't see when these were introduced, but I really like that last one and don't see why they'd want to change it.

    Anna

  • Anna Tarasova

    Personally, I really love the Subaru tagline of “Think. Feel. Drive.” It feels so personal to me.

    Also, from looking it up I found that a possible former tagline of Jaguar was “Grace… space… pace,” and really admire the beauty of those words together.

    Anna

  • Russel Caudell

    Subaru, Goofy and Cool

  • car

    KIA: Power to Surprise
    – it's really true!

  • http://www.auto-facts.org/auto-repair-online.html Auto repair mechanic

    As a mechanic at a Chevy dealer we always enjoyed when a car came in with a rod knock and we would say “Now That is the Heartbeat of America!”

  • desertwindauh

    Porsche has NO tagline.
    Its just Porsche.
    Nuff said.

  • GMfan87

    buick has it hands down, that's just plain genius and eloquent all in one

    i'm with “car” too, i do like KIA's “power to surprise”

  • Mogar

    Vorsprung Durch Technik is brilliant in any language. The New Class of World Class is also very effective and I can't imagine a better tagline for the rebirth of Buick.

  • http://www.egmcartech.com egmCarTech

    They do..

    Porsche – There is no substitute

    Omar Rana
    Editor in Chief

  • meraboy

    Nissan – SHIFT_ the way you move.

    Porsche – There is no substitute. “No, there is—>GT-R” :D