And the teasing continues. Audi today announced that its new Audi A1 will be available in new colors that aren’t a part of the palette of the current lineup by the Ingolstadt automaker. Joining the interior color choices when the A1 goes on sale in Europe later this year will be Wasabi Green.
“A completely new car is always an exciting challenge for designers. Naturally, we looked for innovative solutions when it came to materials and colors as well,” said Jana Bonkova, a color and trim designer at Audi.
Wasabi is a Japanese type of horseradish. It”s a hot spice with a distinctive, green color. “We use wasabi paste for meals to improve the flavor ““ but only in small amounts,” Bonkova said. “It”s the same with the A1. Wasabi Green is used selectively to create accents, such as in details like seams. We want to use this color to appeal to people who simply want something new and fresh.”
2011 Audi A1 (Teasers):
– By: Kap Shah