Marchionne: Chrysler and Lancia could merge by the end of 2010
There must have been a very good reason for that Chrysler badged Lancia Delta at the 2010 Detroit Auto Show right? According to Fiat / Chrysler CEO Sergio Marchionne, the reason is that Chrysler and Lancia are likely to merge by the end of this year.
“We could see the two converge as early as the end of the year.” He said that the move would make sense because each brand had gaps in the range that could be filled by the other.
“In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full line-up,” he said.
However, Marchionne said that he has no plans to sell any Lancias in the U.S. since there will be “no structural conflict.”
2010 Detroit: 2009 Lancia Delta based Chrysler:
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– By: Omar Rana