Audi to get aggressive on marketing, will increase viral, social media campaigns

Scott Keogh, chief marketing officer over at Audi, has made it known that Audi of America will increase its viral marketing and social media campaigns while boosting its 2010 advertising budget. They will also still be a part of big-event TV advertising as they will be a featured advertiser during February”s Superbowl, and Winter Olympics.

Audi said that it also maintain a media presence during the NCAA men”s basketball tournament this spring and the World Cup during the summer, and a major sponsorship of one quarter of the NFL”s Sunday night broadcasts this fall.

Though the above-mentioned plans were announced no amounts were released by Keogh or anyone at Audi.

Note: The print ad above is fake.

– By: Stephen Calogera

Source: Automotive News (Subscription Required)