GM offering Pontiac customers service perks to keep business

After General Motors decided to kill Oldsmobile in 2004, 80 percent of Oldsmobile drivers have moved onto non-GM brands. Hoping to prevent the situation with Pontiac owners, GM is offering them four free maintenance visits during 2010.

“It”s to keep the relationship with the Buick-GMC dealer,” said Brian Sweeney, general manager of Buick-GMC. “We thought the best way to do that was through service.”

GM mailed out the offer last month to customers who own a 1999 or later Pontiac purchased new or as a certified used vehicle. Sweeney says that that’s about a million people. Buyers can redeem the offer, good for oil changes and tire rotations, at any Buick/GMC dealership in the United States.

– By: Omar Rana

Source: Automotive News (Subscription Required)