Chrysler considers dropping Sebring badge, thinking of new name

2010 Chrysler Sebring Limited

Hoping to get rid of some bad opinions from its rocky past, Chrysler is considering changing the name of its mid-size passenger vehicle – the Chrysler Sebring. The Sebring is scheduled to be amongst the nine vehicles that Chrysler Group LLC will significantly upgrade this year.

As WardsAuto points out, a competitive mid-size vehicle is very critical to the success of a mass-line automaker. That is why Chrysler designers and engineers have completely torn apart the Sebring and are starting from the ground up. So much so, that they are considering a new name for the car.

When the revised model is launched in the fourth quarter, “you”ll see a completely different animal.” CEO Sergio Marchionne said. “Actually, we were having a discussion about what name this animal should have.”

Do you have any suggestions? Drop them in the comments section below.

– By: Omar Rana

Source: WardsAuto