Honda CEO: We will be adding hybrids to the Acura brand

Acura ZDX

During Honda’s press conference at the 2010 Detroit Auto Show, CEO Takanobu Ito confirmed that the Japanese automaker will be adding hybrids to its Acura brand.

“Last year, due to the business conditions and to focus on reducing CO2 emissions, we re-focused some of our product development resources,” Ito said. “Now, I’m pleased to say that we will be adding hybrids to the Acura brand. And based on my history in developing several Acura products, I have strong confidence in our ability to advance the Acura brand.”

While Ito admitted that fuel-cell electric vehicles are the best way to reduce CO2 emissions, he feels that in the near term, the most important approach is to use gasoline hybrid vehicles.

“To increase the opportunity for more customers to choose a hybrid we must be able to meet different needs with family, luxury and sporty hybrid vehicles,” said Ito. “We will apply hybrid systems which are compact, lightweight and affordable to a wider range of products in the near future.”

– By: Omar Rana