Audi today continued its teasing of the upcoming A1 compact that will debut at the 2010 Geneva Motor Show. The German automaker released a new video with Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG, speaking about the A1. Schwarzenbauer said that Audi expects to sell a total of 80,000 units of the A1 in its first full year.
“The subcompact segment is forecast to grow in Europe by the year 2015 – in Germany alone growth of 30 percent is anticipated. We’re currently expecting to sell 80,000 units of the A1 in its first full year,” said Schwarzenbauer. “People who for practical reasons choose a small car want not only the basic functions, but an exciting design and the latest technology as well. With the A1, we’re giving these customers what they want by launching the first premium car in the subcompact segment.”
“The new A1 also benefits from innovations taken from larger Audi models, such as the A3 and A8,” Audi said in a statement. “As well as its state-of-the-art engines, examples of what the A1 has to offer include a start-stop system, brake energy recuperation and an on-board computer with efficiency program.”
Click through for the video of Schwarzenbauer interview.
2011 Audi A1 (Teasers):
– By: Omar Rana