With demand gaining on supply, FoMoCo Americas President Mark Fields said yesterday that the company will ramp up production of its full-sized SUV’s. This time last year, Ford had halted SUV production so that they could move assembly to a different plant, and sales of the Ford Expedition and Lincoln Navigator rose 45% and 60%, respectively.
With a 60 day supply being the industry standard, the Expedition last month fell to a 31-day supply and the Navigator to a staggeringly low, 24-day supply.
Fields also said that Mercury is in fact slated receive a compact car based on the ’12 Ford Focus ha twas unveiled yesterday, but that Lincoln will be receiving the bulk of the new products from this point forward as far as the two brands are concerned.
– By: Stephen Calogera
Source: Automotive News (Subscription Required)