While Chrysler Group LLC has no plans to hold a press conference at the 2010 Detroit Auto Show, the Auburn Hills automaker will still have strong presence at Cobo. Joining an electric Fiat 500 and a Lancia-based Chrysler concept will be Fiat SpA’s Maserati and Ferrari brands.
At previous Detroit auto shows, high-end luxury brands like Lamborghini, Rolls-Royce, Bentley, Porsche and Ferrari have rented out their show-floor space. Last year, Ferrari (along with many others) was a no show; however, this year Chrysler has formed a partnership with Fiat, which owns Ferrari and Maserati.
Spokesman or NAIAS, Sam Locricchio has confirmed that Maserati and Ferrari will display their new vehicles at the Chrysler stand. Both plan on showing the Maserati GranTurismo Convertible (known as GranCabrio in Europe) and the Ferrari 458 Italia.
Chrysler’s show space is currently being redesigned so that all brands are presented as a part of the Chrysler family.
- By: Omar Rana
Source: Detroit News
