Ford hoping to catch premium prices with 2011 Fiesta
Ford is poised to evolve the small-car market to include premium priced vehicles with the introduction of the 2011 Ford Fiesta which, fully loaded, will command a price in excess of $23,000. With the price already announced, Ford has been able to lock down 1,000 orders, says FoMoCo group VP of global marketing Jim Farley. [...]
