VW will have to sell 100,000 Amaroks to bring the pickup to the U.S.

Posted: Dec 16, 2009
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2011 Volkswagen Amarok

Earlier this month, Volkswagen took the wraps off of its new 2011 Amarok pickup. The model goes on sale next year in key markets including South America, South Africa and Australia. Europe will also get the Amarok in the second half of 2010. But what about the United States?

According to President and CEO of the Volkswagen Group of America Stefan Jacoby, the company will have to “sell at least 100,000 Amarok pickups to make it feasible.”

Jacoby said that the compact pickup segment faces too many challenges, making the Amarok an unlikely candidate for the stateside.

As PickupTrucks.com points out, only the Toyota Tacoma is able to reach a volume above 100,00 units. Through November, Toyota has sold 102,327 Tacomas. Ford Ranger comes in second with only 51,097 units sold year-to-date.

2011 Volkswagen Amarok:

2011 Volkswagen Amarok 2011 Volkswagen Amarok 2011 Volkswagen Amarok 2011 Volkswagen Amarok

2011 Volkswagen Amarok 2011 Volkswagen Amarok

- By: Kap Shah

Source: PickupTrucks.com


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  • Emma

    It would not work here. This model is for poseurs and those guys are probably will buy the Honda Ridgeline instead.

  • facebook-678982510

    I wish it would, but I agree that it would probably not work over here in the states. I think the Ford and Dodge/Ram names are just too big to compete with for a brand new pickup like this.

  • Pat

    Bring it to the U.S. and kill Toyota Tacoma sales..PLEASE.. i'd rather see this one the roads

  • facebook-678982510

    I wish it would, but I agree that it would probably not work over here in the states. I think the Ford and Dodge/Ram names are just too big to compete with for a brand new pickup like this.

  • Pat

    Bring it to the U.S. and kill Toyota Tacoma sales..PLEASE.. i'd rather see this one the roads