Remember Maybach? Yes, it’s that brand that competes with other uber-luxury vehicles like Rolls-Royce and Bentley. It’s the brand made by Mercedes-Benz and only has like two or three models – okay enough with the sarcasm.
Daimler CEO Dieter Zetsche has admitted that the Maybach sedan will go in for a long overdue facelift for next year. However, he refused to confirm whether Daimler was planning a next-generation model or whether Maybach will be axed off Daimler’s lineup altogether.
“The contribution of Maybach is not significant or relevant but there are only two players in this market and we are one of them. But there are no plans in the long run,” he told AutoCar.
Zetsche pointed out that he thinks luxury shoppers are changing their behavior towards more “discreet and subtle luxury”.
– By: Omar Rana