Jim Campbell to replace Dewar as general manager of Chevrolet

Brent Dewar

We recently just met Brent Dewar at the 2009 LA Auto Show during the launch party of the Chevrolet Cruze, but like most GM executives these days, Dewar isn’t sticking around for much longer. Susan Docherty, GM vice president Sales, Service and Marketing announced today that James M. Campbell, 45, has been named general manager – Chevrolet, effective immediately.

Jim Campbell“Jim has a strong track record of building relationships and partnerships with dealers and customers, and deep Chevrolet experience,” Docherty said. “His energy, drive for results and willingness to take risks are great assets for leading the growing global Chevrolet brand.”

Campbell will replace Dewar who decided to retire effective April 1, 2010. Dewar will stick around for the time being to ensure smooth transition at Chevy.

“During his 31 years with GM, Brent made a difference in multiple assignments, including key roles in Brazil and Europe, launching the award-winning American Revolution campaign and applying his environmental passion to drive the very successful gas-friendly to gas-free marketing strategy,” Docherty said. “We respect his decision to retire early next year to spend more time with his family, and want to thank him for all his contributions. He will be missed.”

Dewar, 54, was appointed to the job by former CEO Fritz Henderson in July after serving as GM Europe’s vice president, sales, marketing and aftersales.

– By: Omar Rana