Chrysler’s Ram brand will expand into commercial vehicles
In order to make its Ram truck band big and profitable, Chrysler Group LLC will introduce commercial vans and potentially big rigs alongside its full-size pickups, reports The Detroit News. As a part of his five year business plan, Chrysler CEO Sergio Marchionne’s first move was splitting the Dodge brand into two separate brands – one for passenger cars and one for trucks.
Ram’s goal now is to boost global truck sales from 280,000 today to 415,000 in 2014, with most of them coming from the North American market.
Fred Diaz, Ram brand chief, recently said that the growth will come from product improvements, more advertising and by adding new commercial vans to the Ram lineup.
Ram plans on introducing two new commercial vans in the U.S. by 2012. The Fiat SpA partnership will play a huge role in the move since the Italian automaker has commercial vans that can be imported quickly.
– By: Kap Shah
Source: Detroit News
