This year’s Detroit Auto Show will see its lineup grow by 4 manufacturers over lats year’s show, says the show’s senior cochair Doug Fox. So far 54 companies have committed, and Fox says that he wouldn’t be surprised if more signed up still.
Though a number of manufacturers will have only a minimal amount of space as part of the 37,000 square foot exhibit is dubbed ‘Electric Avenue’. Fox considers the number of participants an achievement when considering the current economic climate.
“A lot of these little companies, with the exception of Nissan, do not have the resources to construct elaborate exhibit displays,” said Fox. Nissan will be returning this January as well to participate in ‘Electric Avenue’, but will not have a standalone exhibit. Nissan unexpectedly pulled out last November, to the chagrin of show organizers.
Fox is including in his total figure, several luxury automakers such as Aston Martin, Lamborghini, Porsche, Ferrari, and Rolls-Royce, who will be showing their products at an exclusive event sponsored by American Express. The event is slated to be held at the MGM Grand Detroit and will be an invitation-only affair for AMEX Centurion card holders.
-By Stephen Calogera