GM delaying U.S. launch of the Chevrolet Cruze by 3 months

2011 Chevrolet Cruze

In an effort to ensure a flawless launch, General Motors Company has delayed the introduction of the Chevrolet Ctuze by three months until the third quarter of 2010. According to GM spokesman Klaus-Peter Martin, the delay is not associated to any problems associated with earlier Cruze launches in Europe and China.

The Detroit automaker said today that the three-month period will give it time to produce all variants of the Cruze.

The Chevrolet Cruze, which is seen as one of the most important new launches of GM since it came out of bankruptcy, will be produced at the Lordstown Assembly plant in Ohio. The production will put more than 1,000 workers back on the job.

GM is spending close to $350 million on updating Lordstown for the production of the Cruze. Until the 2011 Chevrolet Cruze goes into production, GM will keep producing the Chevrolet Cobalt.

2009 Chevrolet Cruze (EU):

– By: Omar Rana

Source: Detroit News