Marchionne’s 5-year product plan gets early reveal, Fiat to cut most Chrysler’s models

Posted: Oct 27, 2009
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2011 Jeep Grand Cherokee

Chrysler Group LLC’s new CEO, Sergio Marchionne, is scheduled to reveal his 5-year business and product plan to the media and analysts on November 4. However, The Wall Street Journal today released most of what Marchionne has will talk about next week.

According to the report, the plan relies heavily on vehicles from Fiat SpA, especially Alfa Romeo models, while dropping most of Chrysler’s original models. The report also said that Fiat and Chrysler are working on several new vehicles with Fiat technology for the U.S., including.

The folks at KickingTires have put together a nice list which you can check out after the jump. We’ll have full details from Chrysler next week.

Chrysler

  • PT Cruiser – Dead
  • Sebring – Dead
  • Town and Country
  • 300: Redesign in 2011
  • Fiat 500: 2011

Dodge

  • Caliber – Dead
  • Nitro – Dead
  • Avenger – Dead
  • Grand Caravan – Dead
  • Charger: Redesign in 2011
  • Challenger
  • Journey
  • Ram trucks

Jeep

  • Commander – Dead
  • Compass – Dead
  • Patriot – Dead
  • Wrangler
  • Grand Cherokee: Redesign in 2010

Alfa Romeo

  • MiTo
  • Milano (replacing 147)
  • Unknown Mid-Size Sedan

- By: Omar Rana

Source: WSJ (via KickingTires)


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  • mlevere1992

    That is a much better lineup than they have now. Just need more Alfas here than what they are going to offer.

  • Pat

    I think getting rid of the Avenger and Sebring is bad…. as long as they get replaced

  • karmaros

    Cuts are very appropriate and long overdue. Have you driven Doge CaliberNeon lately??? The worst 'car' on the road.

  • aelalaily

    Agreed, most cuts are appropriate. What's the point of having both Town and Country and Grand Caravan. And I have to say, the rest weren't good cars the begin with.

  • DadzBoyz

    What's the strategy? Chrysler is a premium brand plus a minivan? I can buy the but as a Fiat. Chrysler 300 is big sedan –> Chrysler 500 is little micro hatch? So a bigger Chrysler would be the Chrysler 100 and a Smart size would be the Chrysler 800? Seems to lack a definition.

    Dodge is a sports brand.?. It just lacks an entry in the largest segment of the automotive industry (Accord, Altima, Camry, Malibu)? By the way also lacks an entry in the small car segment (Civic, Cobalt, etc.)?

    Jeep I can buy. Just needs a three row crossover/SUV. The company lacks one of any validity. Journey doesn't count. That's like cramming a third row in….. a Caliber.

    Alfa. Competes with??????? No volume to compete with VW or Toyota. To expensive to compete with Honda or Subaru. Not a BMW or Mercedes competitor. Is Alpha a low volume niche?

    Don't get me wrong. The cars they're cutting stink. Just don't see the post cut plan.

  • BigFTHunterHJS42

    i am actually really angry at this… they are killing so many great models just so fiat can have an ego boost by seeing people driving their cars around U.S. streets… i mean come on they are going to kill the grand caravan and the sebring? what is that gonna do? there gonna leave all the brands with like 2 cars each? they might as well pull a gm and kill the brands completely if they will be doing that.

  • BIOUA

    Between all of the brands they will be full line.
    I like this plan!

    They can't redesign the survivors fast enough! It will be nice to see Chrysler products with nice interiors again.

  • DadzBoyz

    What's the strategy? Chrysler is a premium brand plus a minivan? I can buy the 500, but as a Fiat, maybe Alpha. Chrysler 300 is big sedan –> Chrysler 500 is little micro hatch? So a bigger Chrysler would be the Chrysler 100 and a Smart size would be the Chrysler 800? Seems to lack a definition.

    Dodge is a sports brand.?. It just lacks an entry in the largest segment of the automotive industry (Accord, Altima, Camry, Malibu)? By the way also lacks an entry in the small car segment (Civic, Cobalt, etc.)?

    Jeep I can buy. Just needs a three row crossover/SUV. The company lacks one of any validity. Journey doesn't count. That's like cramming a third row in….. a Caliber.

    Alfa. Competes with??????? No volume to compete with VW or Toyota. To expensive to compete with Honda or Subaru. Not a BMW or Mercedes competitor. Is Alpha a low volume niche?

    Don't get me wrong. The cars they're cutting stink. Just don't see the post cut plan.

  • BigFTHunterHJS42

    i am actually really angry at this… they are killing so many great models just so fiat can have an ego boost by seeing people driving their cars around U.S. streets… i mean come on they are going to kill the grand caravan and the sebring? what is that gonna do? there gonna leave all the brands with like 2 cars each? they might as well pull a gm and kill the brands completely if they will be doing that.

  • Bringingsanityback

    Between all of the brands they will be full line.
    I like this plan!

    They can't redesign the survivors fast enough! It will be nice to see Chrysler products with nice interiors again.