According to vice president of Chevrolet, Brent Dewar, the bowtie brand is expected to boost sales driven by new launches and may represent 70 percent of General Motors’ North American sales. As GM plans to drop HUMMER, Saab, Saturn and Pontiac, Chevrolet will carry most of the burden in driving the Detroit automaker’s sales and market share.
“It’s (Chevrolet) going to take on a larger role as we go from eight brands to four,” Dewar told Reuters in an interview. “Here in North America we are going to be responsible for 70 percent of volumes.”
Chevrolet has represented more than 60 percent of GM’s sales so far in 2009, as compared to 54 percent in 2002. GM’s U.S. sales fell 45 percent in September from a year earlier.
Dewar said that GM is hoping to boost U.S. market share of Chevrolet with new upcoming launches such as the Cruze compact sedan and the Chevrolet Volt plug-on hybrid.
– By: Stephen Calogera